About The Artist

Simone Smith is a Caribbean-British Artist based in London, specializing in Illustration and animation and is the sole creator of the brand Simkray.


She graduated from the University of the Arts London with a BA (HONS) in Animation. And shortly after decided to follow her dream and start her own business. 


She describes her work as being  Blerd-Fantasy as she loves mixing elements of her Jamaican heritage with things that are quirky and magical.


Art & Design

The brand Simkray was created in 2018 where Simone began by creating T-shirts with her own original designs. These were her Ackdere Ringer Tee, Galaxy Girl Ringer Tee, The popular Big Hair Don't Care (BHDC) Tee and the Split Ackee Tee.


With the help of her family, she was able to attend a few markets & events around London such as the Made in Croydon's Box Park Market, The Teenage Market and The Voice Black Business Fair 2018 to name a few. After talking with her local community at these events she realised that people were more interested in her illustrative and creative skills and wanted to work with her and so Simkray Apparel became Simkray Art & Design!


As a Black British person, Simkray’s aim is to create fun and positive content that includes black people.


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